Boot Camp Week 4

Weekly Article:

This week’s article touched on a subject that I struggle with.  Creating a listing that tells a story and creates feelings in the customer.  Now granted there isn’t much of a “story” behind bows and hats that are handmade.  It’s not like antiques where they’ve been passed down for generations or anything.  But I need to come up with more to put into my descriptions than just “bow, this big, this color”.  If you have any suggestions I would love to hear them.

This article has also inspired me to run a contest.  I will have the contest participants go to my Etsy page and look at my pictures.  Then tell me which item caught their eye the most and why.  This should help me at least get more views on my items if they look more appealing upfront.

Key Work Exercise:

           

Buyer Attributes	Style Key Words	Key Brand Values
Stylish	Colorful	Handmade
Modern	Bright	One of a kind
Trendy	Simple	Creative
Sensible	Interchangeable	Well Crafted
Busy	Multipurpose	Inspiring
Thoughtful	Bold	Contemporary

Update Profile:

Why don’t you just check it out for yourself!  My Profile!