This week Boot Camp focused on the customer.
The article Etsy Success: Merchandising for the Holidays gave some very good advice on custom identification. And need to identify who your customers are. For example, a 60 year old shop worker is probaby not going to be a customer. And if he is, he is not the customer I want to target, although I do have different ideal customers for my variety of items. Some qualities my customers may have:
- New and Expecting moms that like the current bow trend
- Friends and Family buying gifts for little girls.
- Ages of the children may vary as bows can be worn for many years.
- A person who wants to buy a one of a kind hand made gift that can be handed down.
Right now my most popular items are:
- Sports hats
- Sports bows
- Butterfly/Bee clips
- Holiday themed hats (candy cane, santa, jingle bells)
- Holiday themed bows (round, bowtie, etc.)
- Christmas colored tutus with matching bows
- Packages with multiple items
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